TURBO FACE

The Hyundai Sonata not only looks fast but with turbo it is fast. That turbo kick forces you back into your seat and creates a feeling that looks good on you. This spot was directed by Mark Romanek on a gigantic gimble that rotated the car upside down to give the illusion of speed on the drivers face. The print campaign below was shot by Nadav Kander the same way.

Previous
Previous

O.C Watershed Project

Next
Next

I Love Print Ads