Now the Santa Fe can fit seven so it’s ready for everyone and anything. This memorable commercial became a Super Bowl favorite making critics Top Ten lists, winning awards and accolades in the press. That year the Santa Fe became the top selling SUV for Hyundai. The spot was directed by the great Jim Jenkins.
SANTA FE SUPER BOWL
SONATA TURBO SUPER BOWL
Hyundai is a brand that speaks the truth. Plain and simple. When out on the road it’s just better to be out in front in a Sonata Turbo. Trust us. Every scenario was meticulously art directed by me. Including the Leopard skin print briefs the motorcyclist was wearing that we removed in post.
To launch the New Santa Fe we invited the band Flaming Lips to create an original song for the epic commercial. They did an awesome track. It became a hit on the charts that you can’t get out of your ear holes.
