Have we been systematically programmed over the years to believe that less is more in a compact car? Hyundai believed you deserved more in your compact so they introduced the new Elantra. A compact with more stuff, more power and more space. To expose the Compact Conspiracy I came up with the idea of a mass public deprogramming on the  Super Bowl. It worked, the Elantra became Motor Trend’s Car of the Year and the best selling compact.​